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Social Media

3 min read

The Evolution of Digital Content and What Lies Ahead for Marketers

Oscar Jaramillo: Aug 15, 2023

In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the...

HubSpot Digital Marketing Social Media

3 min read

B2B Tech Marketing During the Holidays

Lisa O'Brien: Nov 10, 2020

The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...

Digital Marketing Lead Generation Marketing Strategy Social Media

3 min read

Working with Enterprise Technology Influencers

Cathy Boudreau: Aug 31, 2020

In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...

Lead Generation Social Media

How to Use AI to Optimize and Automate Marketing

4 min read

Using AI to Optimize and Automate Marketing

Cathy Boudreau: Jun 4, 2020

In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...

Content Marketing Lead Generation Social Media Artificial Intelligence

4 min read

6 Steps to Building Your B2B Twitter Strategy

Cathy Boudreau: Nov 22, 2019

While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it...

Marketing Strategy Social Media