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Reporting and Analytics

5 Key Alignment Challenges between Marketing and Sales

7 min read

Bridging the Gap: The 5 Key Alignment Challenges between Marketing and Sales

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...

A Comprehensive Comparison of HubSpot and Salesforce

3 min read

A Comprehensive Comparison of HubSpot and Salesforce from a Total Cost of Ownership (TCO) Perspective

When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...

Strategies to Increase Customer Retention Growth

3 min read

Strategies for Increasing Customer Retention and Accelerating Growth

Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...

NPS: The Most Powerful Stat for Sales, Marketing and Service

4 min read

NPS: The Most Powerful Stat for Sales, Marketing and Service

In business, there’s rarely a magic bullet that determines whether your company will succeed or fail. But as a description of the Net Promoter Score...

Cheat Sheet for Closed-Loop Marketing

4 min read

The Ultimate Cheat Sheet for Closed-Loop Marketing

A Step-By-Step Guide to Building Your Closed-Loop Process Closed-loop marketing is a term that has been around for some time. While there are plenty...