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MarTech

Fractional CMO's HubSpot Playbook

3 min read

The Fractional CMO’s HubSpot Playbook: Tools for Sustainable Growth

Picture of Cathy Boudreau Cathy Boudreau: Mar 4, 2025

Why Fractional CMOs Need the Right Tools As a Fractional CMO, you’re expected to step into new environments, quickly assess marketing infrastructure,...

HubSpot Digital Marketing Marketing Strategy MarTech Reporting and Analytics Marketing and Sales Alignment
Inbound 2024 Recap

3 min read

INBOUND 2024 Recap: HubSpot’s AI Updates for Faster Business Growth

Picture of Cathy Boudreau Cathy Boudreau: Sep 26, 2024

INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded...

HubSpot Digital Marketing MarTech Artificial Intelligence
Scholes Marketing Rebrands as ResultsIQ

3 min read

Scholes Marketing is Now ResultsIQ

Picture of Oscar Jaramillo Oscar Jaramillo: Sep 6, 2024

You read that right. The firm hasn’t changed — we’ve got the same seasoned team working alongside our clients to generate leads, ignite growth and...

HubSpot Revenue Operations Company News Digital Marketing Marketing Strategy MarTech
Chatbots, Marketing and Lead Generation

3 min read

Chatbots, Marketing and Lead Generation

Picture of Alejandra Zarate Alejandra Zarate: Jul 28, 2020

While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them....

Lead Generation MarTech