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Cathy Boudreau: Mar 4, 2025
Why Fractional CMOs Need the Right Tools As a Fractional CMO, you’re expected to step into new environments, quickly assess marketing infrastructure,...
3 min read
Oscar Jaramillo: Sep 6, 2024
You read that right. The firm hasn’t changed — we’ve got the same seasoned team working alongside our clients to generate leads, ignite growth and...
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Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...
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Cathy Boudreau: May 17, 2024
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
4 min read
Lisa O'Brien: Aug 31, 2021
Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...
4 min read
Cathy Boudreau: Dec 4, 2020
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an...
3 min read
Lisa O'Brien: Nov 10, 2020
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...
4 min read
Alejandra Zarate: Oct 21, 2020
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
4 min read
Cathy Boudreau: Nov 22, 2019
While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it...
