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Lead Generation (2)

Creating and Promoting a Webinar that Generates Leads

5 min read

Creating and Promoting a Webinar that Generates Leads

Picture of Alejandra Zarate Alejandra Zarate: May 7, 2020

It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying out. But the rumors of its demise have been...

Lead Generation
Invest in Smarketing

4 min read

Why You Should Invest in Smarketing

Picture of Lisa O'Brien Lisa O'Brien: Jul 11, 2018

"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...

Lead Generation Marketing and Sales Alignment
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