4 min read
Lisa O'Brien: Mar 15, 2024
"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...
3 min read
Alejandra Zarate: Jul 27, 2021
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For every dollar invested in email marketing, a company...
3 min read
Cathy Boudreau: Dec 17, 2020
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to...
3 min read
Lisa O'Brien: Nov 10, 2020
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...
4 min read
Alejandra Zarate: Oct 21, 2020
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...
4 min read
Oscar Jaramillo: Sep 24, 2020
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
3 min read
Cathy Boudreau: Aug 31, 2020
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...
3 min read
Alejandra Zarate: Jul 28, 2020
While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them....
3 min read
Cathy Boudreau: Jun 30, 2020
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to...
