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HubSpot

ResultsIQ is a HubSpot Diamond Solutions Partner

2 min read

ResultsIQ Achieves Diamond Status: What This Means for You

ResultsIQ has just achieved Diamond Partner status with HubSpot, a designation that puts us in the top 3% of all U.S. HubSpot partners, putting us in...

Inbound 2024 Recap

3 min read

INBOUND 2024 Recap: HubSpot’s AI Updates for Faster Business Growth

INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded...

Scholes Marketing Rebrands as ResultsIQ

3 min read

Scholes Marketing is Now ResultsIQ

You read that right. The firm hasn’t changed — we’ve got the same seasoned team working alongside our clients to generate leads, ignite growth and...

Navigating the Evolving CMO Marketing Landscape in 2024

4 min read

Unchartered Territory: Navigating the Evolving CMO Marketing Landscape in 2024

Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For starters, managing the data, tools and applications...

5 Key Alignment Challenges between Marketing and Sales

7 min read

Bridging the Gap: The 5 Key Alignment Challenges between Marketing and Sales

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...

The Evolution of Digital Content

3 min read

The Evolution of Digital Content and What Lies Ahead for Marketers

In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the...

How AI is Reshaping the Industry

3 min read

The Rise of Intelligent Marketing: How AI is Reshaping the Industry

It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...

A Comprehensive Comparison of HubSpot and Salesforce

3 min read

A Comprehensive Comparison of HubSpot and Salesforce from a Total Cost of Ownership (TCO) Perspective

When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...

Creating a Customer Journey Map

4 min read

Creating a Customer Journey Map: Why and How

Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...

Cheat Sheet for Closed-Loop Marketing

4 min read

The Ultimate Cheat Sheet for Closed-Loop Marketing

A Step-By-Step Guide to Building Your Closed-Loop Process Closed-loop marketing is a term that has been around for some time. While there are plenty...