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HubSpot

ResultsIQ is a HubSpot Diamond Solutions Partner

2 min read

ResultsIQ Achieves Diamond Status: What This Means for You

ResultsIQ has just achieved Diamond Partner status with HubSpot, a designation that puts us in the top 3% of all U.S. HubSpot partners, putting us in...

Inbound 2024 Recap

3 min read

INBOUND 2024 Recap: HubSpot’s AI Updates for Faster Business Growth

INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded...

Scholes Marketing Rebrands as ResultsIQ

3 min read

Scholes Marketing is Now ResultsIQ

You read that right. The firm hasn’t changed — we’ve got the same seasoned team working alongside our clients to generate leads, ignite growth and...

Navigating the Evolving CMO Marketing Landscape in 2024

4 min read

Unchartered Territory: Navigating the Evolving CMO Marketing Landscape in 2024

Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For starters, managing the data, tools and applications...

The Evolution of Digital Content

3 min read

The Evolution of Digital Content and What Lies Ahead for Marketers

In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the...

How AI is Reshaping the Industry

3 min read

The Rise of Intelligent Marketing: How AI is Reshaping the Industry

It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...

5 Key Alignment Challenges between Marketing and Sales

7 min read

Bridging the Gap: The 5 Key Alignment Challenges between Marketing and Sales

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...

A Comprehensive Comparison of HubSpot and Salesforce

3 min read

A Comprehensive Comparison of HubSpot and Salesforce from a Total Cost of Ownership (TCO) Perspective

When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...

Creating a Customer Journey Map

4 min read

Creating a Customer Journey Map: Why and How

Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...

Cheat Sheet for Closed-Loop Marketing

4 min read

The Ultimate Cheat Sheet for Closed-Loop Marketing

A Step-By-Step Guide to Building Your Closed-Loop Process Closed-loop marketing is a term that has been around for some time. While there are plenty...