3 min read
Lisa O'Brien: Aug 18, 2020
As all marketers know, there’s no tool more powerful than a customer telling prospects how much your product or service benefited their company. It’s generally not too difficult to convince a happy champion to speak one-on-one with a promising...
3 min read
Alejandra Zarate: Jul 28, 2020
While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them....
3 min read
Cathy Boudreau: Jun 30, 2020
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to...
4 min read
Cathy Boudreau: Jun 4, 2020
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...
3 min read
Lisa O'Brien: May 21, 2020
In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal...
5 min read
Alejandra Zarate: May 7, 2020
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying out. But the rumors of its demise have been...
4 min read
Cathy Boudreau: Nov 22, 2019
While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it...
4 min read
Oscar Jaramillo: Sep 20, 2018
A Step-By-Step Guide to Building Your Closed-Loop Process Closed-loop marketing is a term that has been around for some time. While there are plenty...
4 min read
Lisa O'Brien: Jul 11, 2018
"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...
4 min read
Cathy Boudreau: Jun 27, 2018
Nowadays, company websites can act as the storefront for businesses. While creating a website has become relatively simple with various different...
