3 min read
Lisa O'Brien: Nov 10, 2020
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit that all-important annual number that investors, analysts, and executives want to see. But it’s also...
4 min read
Alejandra Zarate: Oct 21, 2020
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...
4 min read
Oscar Jaramillo: Sep 24, 2020
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
3 min read
Cathy Boudreau: Aug 31, 2020
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...
3 min read
Lisa O'Brien: Aug 18, 2020
As all marketers know, there’s no tool more powerful than a customer telling prospects how much your product or service benefited their company. It’s...
3 min read
Alejandra Zarate: Jul 28, 2020
While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them....
3 min read
Cathy Boudreau: Jun 30, 2020
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to...
4 min read
Cathy Boudreau: Jun 4, 2020
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...
3 min read
Lisa O'Brien: May 21, 2020
In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal...
