4 min read
Lisa O'Brien: Feb 10, 2021
In business, there’s rarely a magic bullet that determines whether your company will succeed or fail. But as a description of the Net Promoter Score (NPS), “magic bullet” is really not that far off. Introduced to the world in a 2003 Harvard Business...
4 min read
Alejandra Zarate: Jan 26, 2021
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the salesperson’s toolbox, first appearing in sales...
3 min read
Oscar Jaramillo: Jan 15, 2021
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the world, the first place prospects will go to...
3 min read
Cathy Boudreau: Dec 17, 2020
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to...
4 min read
Cathy Boudreau: Dec 4, 2020
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an...
3 min read
Lisa O'Brien: Nov 10, 2020
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...
4 min read
Alejandra Zarate: Oct 21, 2020
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...
4 min read
Oscar Jaramillo: Sep 24, 2020
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
3 min read
Cathy Boudreau: Aug 31, 2020
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...
