3 min read
Cathy Boudreau: Mar 2, 2021
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even greater gains by retaining more existing customers and reducing your churn. After all, once you’ve...
4 min read
Lisa O'Brien: Feb 10, 2021
In business, there’s rarely a magic bullet that determines whether your company will succeed or fail. But as a description of the Net Promoter Score...
4 min read
Alejandra Zarate: Jan 26, 2021
Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the salesperson’s toolbox, first appearing in sales...
3 min read
Oscar Jaramillo: Jan 15, 2021
There’s nothing more fundamental to a company’s marketing than its website. It’s your face to the world, the first place prospects will go to...
3 min read
Cathy Boudreau: Dec 17, 2020
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to...
4 min read
Cathy Boudreau: Dec 4, 2020
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an...
3 min read
Lisa O'Brien: Nov 10, 2020
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...
4 min read
Alejandra Zarate: Oct 21, 2020
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...
4 min read
Oscar Jaramillo: Sep 24, 2020
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
