ResultsIQ Blog

Tips, trends, and tools for improving your marketing, sales & customer service operations so you can reach your customers and grow revenue.

Sign Up Today

ResultsIQ Has a New Leader

3 min read

ResultsIQ Has a New Leader

I founded ResultsIQ (formerly Scholes Marketing) sixteen years ago. It was a risky move for me at the time, taking a leap out of the corporate world and starting with zero customers. And, initially, it was the “Jeff show” and a sea of disparate...

Tricks for Beating Writer’s Block

4 min read

Nine Tricks for Beating Writer’s Block

Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...

Creating a Customer Journey Map

4 min read

Creating a Customer Journey Map: Why and How

Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...

The Whys and Hows of Nurture Campaigns

3 min read

The Whys and Hows of Nurture Campaigns

Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For every dollar invested in email marketing, a company...

Customer Service & Virtual Assistants

3 min read

Customer Service & Virtual Assistants: Automated or Human?

When someone says “virtual assistant,” you may be confused about exactly what the speaker is referring to, because it could easily be one of two...

The Seven Types of Must-Have Sales Tools

4 min read

The Seven Types of Must-Have Sales Tools

Every sales team needs good tools, but there’s a lot to choose from today. A quick search will bring up literally thousands of SaaS-based...

Building a Strong Customer Reference Program

5 min read

Building a Strong Customer Reference Program

There are few things more important to sales and marketing than customer references. Prospects want to speak with them, marketing wants to use them...

Hotlinking: How Others Force You to Pay Their Web Hosting Costs

3 min read

Hotlinking: How Others Force You to Pay Their Web Hosting Costs

Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance seemed a lot less snappy than it was?

Three Tips to Stop Getting Hung Up on Before it Happens

3 min read

Three Tips to Stop Getting Hung Up on Before it Happens

If you’re making sales calls, especially cold calls, people are going to hang up on you. No one likes it, but it’s part of the cost of doing...

Security and the Content Management System

3 min read

Security and the Content Management System

Marketers depend on their content management system (CMS) to manage and update website content without having to code in raw HTML. It’s a required...