4 min read
Oscar Jaramillo: Jul 29, 2024
Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For starters, managing the data, tools and applications that power digital marketing has become extremely complex. Making this problem even worse is the...
3 min read
Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...
7 min read
Oscar Jaramillo: Jul 10, 2024
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
3 min read
Cathy Boudreau: May 17, 2024
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
4 min read
Lisa O'Brien: Mar 15, 2024
"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...
3 min read
Oscar Jaramillo: Aug 15, 2023
In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the...
3 min read
Cathy Boudreau: Jul 28, 2023
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
3 min read
Oscar Jaramillo: Mar 6, 2023
When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...
3 min read
Jeff Scholes: Dec 8, 2021
I founded ResultsIQ (formerly Scholes Marketing) sixteen years ago. It was a risky move for me at the time, taking a leap out of the corporate world...
4 min read
Cathy Boudreau: Sep 14, 2021
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...
