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Inbound 2024 Recap

3 min read

INBOUND 2024 Recap: HubSpot’s AI Updates for Faster Business Growth

INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded professionals and dive into the latest updates from HubSpot that promise to revolutionize the way businesses...

Scholes Marketing Rebrands as ResultsIQ

3 min read

Scholes Marketing is Now ResultsIQ

You read that right. The firm hasn’t changed — we’ve got the same seasoned team working alongside our clients to generate leads, ignite growth and...

Cathy Boudreau Appointed as Director of Marketing and RevOps

1 min read

ResultsIQ Appoints Cathy Boudreau as Director of Marketing and Revenue Operations

With over 25 years of experience in marketing and client service, Boudreau has been promoted to Director of Marketing and Revenue Operations. In this...

Navigating the Evolving CMO Marketing Landscape in 2024

4 min read

Unchartered Territory: Navigating the Evolving CMO Marketing Landscape in 2024

Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For starters, managing the data, tools and applications...

AI Content: Friend or Foe

3 min read

AI Content: Friend or Foe? The Data Shows the Surprising Truth

Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...

The Evolution of Digital Content

3 min read

The Evolution of Digital Content and What Lies Ahead for Marketers

In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the...

How AI is Reshaping the Industry

3 min read

The Rise of Intelligent Marketing: How AI is Reshaping the Industry

It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...

5 Key Alignment Challenges between Marketing and Sales

7 min read

Bridging the Gap: The 5 Key Alignment Challenges between Marketing and Sales

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...

A Comprehensive Comparison of HubSpot and Salesforce

3 min read

A Comprehensive Comparison of HubSpot and Salesforce from a Total Cost of Ownership (TCO) Perspective

When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...

ResultsIQ Has a New Leader

3 min read

ResultsIQ Has a New Leader

I founded ResultsIQ (formerly Scholes Marketing) sixteen years ago. It was a risky move for me at the time, taking a leap out of the corporate world...