3 min read
Cathy Boudreau: Mar 4, 2025
Why Fractional CMOs Need the Right Tools As a Fractional CMO, you’re expected to step into new environments, quickly assess marketing infrastructure, and drive measurable results—all while managing limited resources. HubSpot can be your best ally,...
2 min read
Oscar Jaramillo: Oct 2, 2024
ResultsIQ has just achieved Diamond Partner status with HubSpot, a designation that puts us in the top 3% of all U.S. HubSpot partners, putting us in...
3 min read
Cathy Boudreau: Sep 26, 2024
INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded...
3 min read
Oscar Jaramillo: Sep 6, 2024
You read that right. The firm hasn’t changed — we’ve got the same seasoned team working alongside our clients to generate leads, ignite growth and...
1 min read
Oscar Jaramillo: Jul 29, 2024
With over 25 years of experience in marketing and client service, Boudreau has been promoted to Director of Marketing and Revenue Operations. In this...
4 min read
Oscar Jaramillo: Jul 29, 2024
Digital marketing now dominates our industry, and with it comes major challenges for CMOs. For starters, managing the data, tools and applications...
3 min read
Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...
7 min read
Oscar Jaramillo: Jul 10, 2024
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
3 min read
Cathy Boudreau: May 17, 2024
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
4 min read
Lisa O'Brien: Mar 15, 2024
"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...
