Lisa O'Brien

Account Strategist Prior to joining ResultsIQ, Lisa ran complex marketing campaigns for various companies, including Linkage, Inc., IDC, and Aberdeen Group. Lisa has broad experience in lead generation, attendee recruitment, marketing communications, event management, performance measurements and analytics. Lisa holds a BS in Marketing and Business Management from Bentley University. An avid sports fan (especially football), Lisa enjoys hanging out with friends and family, cooking, taking long walks with her lab Keira and spending time with her husband Mike.

4 min read

Creating a Customer Journey Map: Why and How

Lisa O'Brien: Aug 31, 2021

Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly changing buyer preferences mean that the path to a purchase is convoluted and always evolving.

5 min read

Building a Strong Customer Reference Program

Lisa O'Brien: May 6, 2021

There are few things more important to sales and marketing than customer references. Prospects want to speak with them, marketing wants to use them...

Sales Enablement Customer Service

4 min read

NPS: The Most Powerful Stat for Sales, Marketing and Service

Lisa O'Brien: Feb 10, 2021

In business, there’s rarely a magic bullet that determines whether your company will succeed or fail. But as a description of the Net Promoter Score...

Customer Service Revenue Operations Reporting and Analytics

3 min read

B2B Tech Marketing During the Holidays

Lisa O'Brien: Nov 10, 2020

The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...

Digital Marketing Lead Generation Marketing Strategy Social Media

3 min read

Six Ways to Get Customers on Board with PR and Marketing

Lisa O'Brien: Aug 18, 2020

As all marketers know, there’s no tool more powerful than a customer telling prospects how much your product or service benefited their company. It’s...

Content Marketing

3 min read

Tips for Creating Case Studies That Convert the Curious into Customers

Lisa O'Brien: May 21, 2020

In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal...

Content Marketing

4 min read

Why You Should Invest in Smarketing

Lisa O'Brien: Jul 11, 2018

"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...

Lead Generation Marketing and Sales Alignment