Cathy Boudreau

Prior to joining ResultsIQ, Cathy worked as a marketing manager for Salesforce.com partner Harvest Solutions, which was acquired by LiquidHub. She was responsible for the overall inbound marketing strategy, website and digital marketing management, social media and sales and marketing analytics and reporting. She also managed customer communications, campaigns and events. Born and raised in Massachusetts, Cathy is an avid Red Sox and Patriots fan, enjoys hiking with friends, a good read, and spending time with her husband and daughter.

B2B Omnichannel Marketing Strategy

4 min read

Laying the Foundation for a B2B Omnichannel Marketing Strategy

Picture of Cathy Boudreau Cathy Boudreau: Dec 4, 2020

If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an example of how it works at its best. Customers who have downloaded their mobile app are immediately...

Marketing Strategy
The In-House vs. Agency Marketing Debate

3 min read

The In-House vs. Agency Marketing Debate: Factors to Help You Decide

Picture of Cathy Boudreau Cathy Boudreau: Sep 10, 2020

Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...

Digital Marketing Lead Generation Marketing Strategy
Working with Enterprise Technology Influencers

3 min read

Working with Enterprise Technology Influencers

Picture of Cathy Boudreau Cathy Boudreau: Aug 31, 2020

In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...

Lead Generation Social Media
Creating Landing Pages that Generate Leads

3 min read

Creating Landing Pages that Generate Leads for Years

Picture of Cathy Boudreau Cathy Boudreau: Jun 30, 2020

Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to...

Website Design & Development Lead Generation
How to Use AI to Optimize and Automate Marketing

4 min read

Using AI to Optimize and Automate Marketing

Picture of Cathy Boudreau Cathy Boudreau: Jun 4, 2020

In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...

Content Marketing Lead Generation Social Media Artificial Intelligence
Building Your B2B Twitter Strategy

4 min read

6 Steps to Building Your B2B Twitter Strategy

Picture of Cathy Boudreau Cathy Boudreau: Nov 22, 2019

While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it...

Marketing Strategy Social Media
Improve Your SEO Strategy in 5 Steps

4 min read

5 Steps to Improve Your SEO Strategy

Picture of Cathy Boudreau Cathy Boudreau: Jun 27, 2018

Nowadays, company websites can act as the storefront for businesses. While creating a website has become relatively simple with various different...

Marketing Strategy SEO
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