5 min read
Cathy Boudreau: Apr 10, 2025
Navigating Economic Uncertainty with Confidence In times of economic uncertainty, every dollar spent is under the microscope. Leaders are asking tougher questions, budgets are tightening, and internal teams are being asked to do more with less. It’s...
3 min read
Cathy Boudreau: Mar 4, 2025
Why Fractional CMOs Need the Right Tools As a Fractional CMO, you’re expected to step into new environments, quickly assess marketing infrastructure,...
3 min read
Cathy Boudreau: Sep 26, 2024
INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded...
3 min read
Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...
3 min read
Cathy Boudreau: May 17, 2024
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
3 min read
Cathy Boudreau: Jul 28, 2023
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
4 min read
Cathy Boudreau: Sep 14, 2021
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...
4 min read
Cathy Boudreau: May 19, 2021
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will bring up literally thousands of SaaS-based...
3 min read
Cathy Boudreau: Mar 12, 2021
Marketers depend on their content management system (CMS) to manage and update website content without having to code in raw HTML. It’s a required...
3 min read
Cathy Boudreau: Dec 17, 2020
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to...
