3 min read
Cathy Boudreau: Mar 4, 2025
Why Fractional CMOs Need the Right Tools As a Fractional CMO, you’re expected to step into new environments, quickly assess marketing infrastructure, and drive measurable results—all while managing limited resources. HubSpot can be your best ally,...
3 min read
Cathy Boudreau: Sep 26, 2024
INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded...
3 min read
Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...
3 min read
Cathy Boudreau: May 17, 2024
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
3 min read
Cathy Boudreau: Jul 28, 2023
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
4 min read
Cathy Boudreau: Sep 14, 2021
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...
4 min read
Cathy Boudreau: May 19, 2021
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will bring up literally thousands of SaaS-based...
3 min read
Cathy Boudreau: Mar 12, 2021
Marketers depend on their content management system (CMS) to manage and update website content without having to code in raw HTML. It’s a required...
3 min read
Cathy Boudreau: Dec 17, 2020
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to...
4 min read
Cathy Boudreau: Dec 4, 2020
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an...
