Alejandra Zarate

Before ResultsIQ, Alejandra was in charge of the digital marketing of a SaaS company focused on technology and the pharma industry, responsible for creating content, email campaigns, and lead generation strategies. Alejandra has a BA in Business Marketing from Mercyhurst University and a great passion for design. She loves developing projects, analyzing the process, understanding the value, and obtaining results that make a company and its customers grow. Alejandra is proudly born and raised in Mexico. When she's not working, you can find her walking, cooking, listening to a great playlist, or taking pictures of everything.

The Whys and Hows of Nurture Campaigns

3 min read

The Whys and Hows of Nurture Campaigns

Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For every dollar invested in email marketing, a company will see $42.00 in return, on average, according to a 2021 study by Litmus.

Hotlinking: How Others Force You to Pay Their Web Hosting Costs

3 min read

Hotlinking: How Others Force You to Pay Their Web Hosting Costs

Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance seemed a lot less snappy than it was?

How to Use, Abuse, and Thwart FUD

4 min read

FUD: How to Use It, Abuse It, and Thwart It

Fear, uncertainty, and doubt. Typically abbreviated as “FUD,” it’s one of the oldest tactics in the salesperson’s toolbox, first appearing in sales...

Gathering and Using Proprietary Data in Marketing with Surveys

4 min read

The Secret to Surveys and Research: Gathering and Using Proprietary Data in Marketing

In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...

Chatbots, Marketing and Lead Generation

3 min read

Chatbots, Marketing and Lead Generation

While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them....

Creating and Promoting a Webinar that Generates Leads

5 min read

Creating and Promoting a Webinar that Generates Leads

It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying out. But the rumors of its demise have been...